On November 18, 2020, the McCord Museum of Montreal streamed a live interview with special guest, Vincent Leret, patrimony manager at Parfums Christian Dior, where he discussed the importance of flowers in all of Dior's creations. Interviewed by journalist Stéphane Le Duc, Leret revealed fascinating information about Dior's childhood and how this influenced his brand.
Note: For Christian Dior's biography, see previous blog post "Christian Dior Perfume Company"
The Dior family lived in a gorgeous estate in France, where Christian and his mother, Madeleine Martin, cultivated a garden named Jardin de Granville. From a young age, Madeleine taught her son all that she knew about flowers and fostered a love of plants in her son.
Flowers became Dior's passion, and he carried this passion with him everywhere he went. His favourite flower was the lily of the valley (pictured) which he was inspired by throughout his lifetime.
When Dior first started making fashion sketches for Le Figaro, he would design masterpieces, usually hats, that resembled bouquets, many of which looked like the lily of the valley flower. Also, the 1954 summer collection was inspired by the architectural structure of the lily of the valley.
This love of flowers seemingly ran in the Dior family, as Cathrine Dior, Christian's sister, became a well-known french florist and later became Dior's assistant in the brand. She was the one who gave Dior all his flowers for the perfume company and is also recognized as being the inspiration for her brother's most iconic perfume to this day, Miss Dior.
Today, the Jardin de Granville is a site protected by Unesco for the rare flower that grows there, the Rose de Granville.
Photo via Saatchi Art on Pinterest
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